Privacy Policy

South West Leads ("we", "us", "our") is a UK-based lead generation company that connects homeowners seeking renovation services with qualified trade contractors. Our registered address is 20 Wenlock Road, London, England, N1 7GU. You can contact us at 020 3633 1040.

This Privacy Policy explains how we collect, use, store, and protect personal information when you use our website at southwestleads.co.uk (the "Site") or when you submit an enquiry through our contact or booking forms.

We may collect the following categories of personal information:

• Contact information: your name, telephone number, and email address when you submit a contact or booking form.
• Project information: details about the renovation project you are planning, including service type, location, budget range, and preferred timeline.
• Technical data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system, and other technology on the devices you use to access the Site.
• Usage data: information about how you use our Site, including pages visited, time spent, and referring URLs.
• Communications: records of any correspondence between you and us.

We do not knowingly collect personal data from individuals under the age of 18.

We use the personal information we collect for the following purposes:

• To respond to your enquiries and provide the services you have requested.
• To match your renovation project requirements with suitable, qualified trade contractors in your area.
• To send you relevant information about our services where you have given consent or where we have a legitimate interest in doing so.
• To improve our Site, services, and marketing campaigns.
• To comply with legal and regulatory obligations.
• To prevent fraud and ensure the security of our services.

Under the UK General Data Protection Regulation (UK GDPR), we process your personal data on the following legal bases:

• Consent: where you have explicitly agreed to receive marketing communications from us.
• Contractual necessity: where processing is necessary to fulfil our obligations to you when you request our lead generation service.
• Legitimate interests: where we have a legitimate business interest in processing your data, provided this does not override your rights and interests — for example, improving our services and preventing fraud.
• Legal obligation: where we are required to process your data to comply with applicable law.

We may share your personal information with:

• Qualified trade contractors: we share relevant project and contact details with vetted contractors who match your renovation requirements. This is the core purpose of our service.
• Service providers: third-party companies that provide services on our behalf, such as website hosting, analytics, and email delivery. These providers are contractually obligated to keep your information secure and to use it only for the purposes we specify.
• Legal and regulatory authorities: where required by law, court order, or regulatory requirement.

We do not sell your personal data to third parties for their own marketing purposes.

We retain your personal data only for as long as is necessary to fulfil the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements. In general:

• Enquiry and contact form data is retained for up to 24 months from the date of submission.
• Marketing consent records are retained for the duration of the marketing relationship plus 12 months.
• Technical and usage data is retained for up to 12 months.

After the applicable retention period, your data is securely deleted or anonymised.

Our Site uses cookies and similar tracking technologies to enhance your browsing experience and to understand how visitors use the Site. Cookies we use include:

• Essential cookies: necessary for the Site to function correctly.
• Analytics cookies: help us understand how visitors interact with the Site so we can improve it. We use anonymised analytics data and do not use this to identify individual users.

You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the Site.

Under UK GDPR, you have the following rights in relation to your personal data:

• Right of access: to request a copy of the personal data we hold about you.
• Right to rectification: to request correction of inaccurate or incomplete data.
• Right to erasure: to request deletion of your personal data in certain circumstances.
• Right to restrict processing: to request that we limit how we use your data.
• Right to data portability: to receive your data in a structured, machine-readable format.
• Right to object: to object to processing based on legitimate interests or for direct marketing purposes.
• Right to withdraw consent: where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us at 20 Wenlock Road, London, England, N1 7GU or call 020 3633 1040. We will respond within one calendar month.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encrypted data transmission, access controls, and regular security reviews. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will post the updated policy on this page with a revised "Last updated" date. We encourage you to review this policy periodically.

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us:

• Post: South West Leads, 20 Wenlock Road, London, England, N1 7GU
• Phone: 020 3633 1040